Since the Hanbury Ballrooms announced bankruptcy and forced closure at the start of this month, Brighton has faced the possibility of losing of one of its quirkiest and iconic venues. Today it has been confirmed that the Brighton-born owner of Proud Group – Alex Proud, will put forward the necessary resources to keep the historic establishment running. Renamed Brighton Ballrooms, the seaside spot will be reopened on Friday 2nd July, honouring summer bookings and preparing for a major Autumn restoration to elevate the Ballrooms to its old status as the most glamorous entertainment venue of the South.
The Proud Group intervention will takes on the primary aim of saving a unique piece of Brighton’s heritage. Always at the heart of local history, the venue has been transformed from a mausoleum, boxing club, high-class gentleman’s club and even an air-raid shelter in WW2. Following a £300k renovation plan, the Ballrooms will be able to fulfil its latest legacy as a popular music venue. Alongside this financial investment, Alex Proud will bring his reputation and experience as owner of the legendary live music venue and celebrity hangout – Proud Camden, which has hosted the likes of Dizzee Rascal, The Kooks, Sting and Boy George. Alex’s wife, designer and TV personality Danielle Proud, will also join the project to oversee the entire re-design with her own individual and glamorous signature style. Responsible for the stunning and diverse interiors of Proud Camden and Proud Cabaret, Danielle will take on a major design campaign to restore the building to its former majestic and grandiose state.
In keeping Brighton Ballrooms open, Proud Group will save the many bookings lost on the withdrawal of the Hanbury’s licence. Where possible, weddings and private functions currently cancelled will be honoured and Proud will postpone any major renovations projects until later this year; implementing its gradual revamp programme throughout the summer.
Reaffirming Brighton Ballrooms’ reputation as the Brighton escape, Proud have also recently confirmed several exciting promoters including Mojo-to-Gogo and Pop Kraft. Launching on Brighton Ballrooms’ first opening night, Mod extravaganza – Mojo-to-Gogo is a sixties-inspired affair with cinema projections from the era and a soundtrack of Ska, RnB, Motown and Psyche Garage. The notorious Pop Kraft will take to the Ballrooms’ new stage on Saturday 10th July, living up to the term ‘party’ with their own first birthday celebrations. DJ Boogaloo Stu, the size zero and Darran Duran will take to the stage to provide the ultimate pop tunes and bring cabaret, cake decorating masterclasses, sock puppets and fashion show to the Ballrooms’ new stage. More promoters and nights will be revealed through the Brighton Ballroom website, reaffirming the venue’s reputation as the Brighton escape.