Midtown was an American pop-punk band from New Brunswick, New Jersey formed in November 1998 by three Rutgers University students, Midtown soon became a quartet. The band took advantage of the fertile New Jersey punk scene to develop a sound that combined elements of emo and punk rock and began recording shortly after their formation. Their first EP, Sacrifice of Life, was issued by Pinball Records in 1999. Their second album, Save the World, Lose the Girl, was released in early 2000 by the Drive-Thru Records label and picked up for distribution by MCA. After Living Well Is The Best Revenge was released they left the label. Their next album, Forget What You Know, was produced while the band was not under contract with a record label and then picked up by Columbia Records.